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Position:        Marketing Manager

Job No:           202472

Location:       KZN - Umhlanga

Salary:            R 41 500 P/m dependent upon experience

 

Job Summary


The incumbent will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition. He/she will oversee all marketing campaigns, conduct market research, analyse data, and collaborate with cross-functional teams to ensure alignment with business objectives. The incumbent will monitor and optimize marketing performance, manage the brand identity, and build and maintain relationships with external stakeholders. He/she will also lead and mentor the marketing team, fostering a creative and results-driven environment. The incumbent will be required to play a critical role in driving the company's marketing efforts and contributing to its overall success in the market.
 

Responsibilities

  • Develop and execute marketing strategies: Create comprehensive marketing strategies aligned with business goals and target audience. Determine target markets, positioning, messaging, and campaign objectives.

  • Conduct market research: Perform market research and analysis to understand customer needs, preferences, and behaviours. Identify market trends, competitors, and growth opportunities.

  • Oversee marketing campaigns: Plan, execute and monitor marketing campaigns across various channels (digital, print, social media, events, etc.). Ensure campaigns are delivered on time, within budget, and meet set objectives.

  • Manage brand identity: Maintain and enhance the company's brand image and reputation.

  • Develop brand guidelines, messaging frameworks, and visual identity. Ensure consistency across all marketing materials and communications.

  • Analyse marketing performance: Monitor and analyse marketing metrics and key performance indicators (KPIs) to evaluate campaign effectiveness and ROI. Use data-driven insights to optimize marketing strategies and tactics.

  • Collaborate with cross-functional teams: Work closely with sales, product development, creative, and other teams to align marketing efforts with overall business objectives.

  • Collaborate on product launches, promotions, and other marketing initiatives.

  • Budget management: Develop and manage the marketing budget, allocating resources effectively across different campaigns and activities. Track expenses, analyse cost effectiveness, and report on budget utilization.

  • Build and maintain relationships: Establish and nurture relationships with external vendors, agencies, media partners, and stakeholders. Negotiate contracts, manage partnerships, and leverage industry connections to support marketing efforts.

  • Team leadership and development: Lead, mentor, and develop a marketing team.

  • Provide guidance, feedback, and support to help them achieve individual and team goals.

  • Foster a collaborative and innovative work environment.

  • Stay updated on industry trends: Keep up to date with the latest marketing trends, emerging technologies, and industry best practices. Continuously learn and explore new strategies to enhance marketing effectiveness.
     

Qualifications & Skills
Bachelor's Degree:

  • A degree in marketing, business administration, or a related field is typically required. Specializations in marketing or digital marketing are beneficial.

  • ​

Professional Certifications:

  • Industry certifications such as Google Ads, Google Analytics, HubSpot, or Facebook Blueprint can demonstrate expertise in specific marketing areas.


Relevant Experience:

  • Several years of experience in marketing, with a focus on progressively responsible roles, ideally in a managerial or leadership capacity.


Industry Knowledge:

  • Familiarity with the South African market landscape, consumer behaviour, and relevant regulations or industry standards.
     

Skills:

  • Strategic Marketing

  • Market Research

  • Digital Marketing

  • Brand Management

  • Communication

  • Analytical Skills

  • Creativity

  • Team Management

  • Project Management

  • Negotiation and Relationship Building
     

Reporting Structure & Location

  • The incumbent will be responsible for the marketing of various companies and will report to the CEO’s office and will be based in KwaZulu Natal in Durban in the La-Lucia area.

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