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POSITION:   ASSISTANT BRAND MANAGER

LOCATION:  WOODMEAD, GAUTENG

SALARY:       R 450 000 P/A DEPENDENT UPON EXPERIENCE

JOB NO:       202610

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KEY RESPONSIBILITIES:

 

Support the development and execution of marketing initiatives and activities on the brand to build brand awareness and equity towards market leadership. Initiatives and activities include:

 

  • Campaigns (TV, print, in-store, social media and radio),

  • Project management,

  • New product development,

  • Analyzing and interpreting data

  • Transactional/administrative duties related to the brand

 

MAIN TASKS INCLUDE:

 

Assist Senior Brand Manager to execute brand campaigns and initiatives in line with brand strategy

  • Actively assist the Senior Brand Manager on major projects:

  • New product launches

  • Briefing agencies

  • Review preparations

  • Market & Competitor Analysis

  • Execution of In store campaigns

  • Above The Line and Below The Line Brand activation

  • Trade Shows

Drive & own part of brand porfolio :

  • Manage projects related to product introductions (New Product Development).

  • Develop communication plan to drive NPD

  • Use Nielsen data and Category Management to find and address gaps in distribution on an ongoing basis

  • Conduct listing and ranging exercises

  • Present launches of line extension to the commercial team

  • Develop artwork and messaging for in-store communication

  • Conduct pricing analysis weekly, using data from Weekly Pricing Survey and highlight issues/opportunities

  • Contribute to achievement of financial and market share objectives

Assist in delivering timely, accurate figures & analytical data:

  • Provide analysis of market shares

  • Provide analysis of monthly tonnage tracking

  • Provide analysis on pricing weekly using data from Weekly Pricing Survey

  • Update competitor activity folder on an on-going basis

  • Assist with tracking and reporting on the performance of the brand and competitor performance (Including but not limited to market trends, pricing, distribution and listing)

  • Maintain competitor activity tracker and have awareness on market situations, potential threats and opportunities

  • Conduct ranging and assortment exercises by channel, towards ensuring promotional effectiveness.

  • Undertake regular trade visits for better understanding of category opportunities and in-store activities.

  • Assist marketing team with Brand Administration and Advertising & Promotion Budget Tracking.

 

Qualifications

 

  • Bachelor's Degree / B-Tech in Marketing/IMM (NQF7/10)

 

Experience

 

  • Minimum of 1 year experience in an FMCG marketing environment within food manufacturing

  • Agency experience (worked previously with an external agency)

 

Knowledge

 

  • Marketing and Sales principles

  • Basic Financial and Profit & Loss understanding

  • Sound knowledge and understanding Data sources such as Nielsen, IRI, Data Orbis

 

Skills

 

  • MS Office and SAP Proficiency

  • Project management

  • Advanced English Language proficiency

  • Business writing skills

  • Data analysis and interpretation

  • Activities Co-ordination

  • Ability to manage multiple projects at the same time

  • Planning and organising

 

Personality & Behavioural Attributes

 

  • Creative/Innovative

  • Attentive to detail

  • Open-minded and versatile

  • Solutions-oriented,

  • Ambitious & Driven

  • Passionate and able to work in a fast-paced environment

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